September was a big month for the Kenro Team. Their trip to Tuscany, home to U-Boat, wasn’t all fun and games. In between the drag races, hot air balloon rides, and authentic Italian meals, a lot was discussed about how the brand will continue to innovate its line of watches and expand their other line of accessories.

With the advent of smartphones and smartwatches, the watch industry is at a crossroads: continue the status quo or evolve to stay relevant. Italo Fontana’s designs are anything but the status quo. His designs skate a fine line between daring and fashionable. In this “do or die” world of watchmaking, U-Boat is not only surviving – it’s thriving!

In the coming months, Kenro and U-Boat will begin to introduce new and updated line of watches to the North American market. Stay tuned for more!